About Elm
Elm begun in Victoria in 2012, on the seaside town of Ocean Grove. Stocking Knitwear and colourful and effortless apparel in over 300 boutiques across Australia and New Zealand plus 29 stand alone concept stores.
With every fibre of their being, and every fibre in their apparel, Elm is committed to making colourful, playful pieces in easy-to-wear shapes for personalities that simply refuse to grow old.